We can all agree that SEO is absolutely necessary if you want to improve your business by getting greater exposure on the Internet. You need to be ranked at the top of the search results in order to maximize the chances of your site attracting potential clients.
There are lots of different techniques and tools you could use for conducting search engine optimization. However, if you run a small business and you do not have a large amount of assets to assign for the SEO purposes, you need a cost-effective solution. You need tools that are free or cheap, as well as easy to use, so you can use them without hiring additional help.
Thus, we will share the list of useful SEO tools especially suitable for small businesses.
In order to get the review of your website and make necessary changes to improve its performance and position in the search engines, use this SEO toolkit. It provides you with detailed analysis which will help you discover any problems with your website content. You will also get a list of suggestions that will help you optimizes your website in order to keep up with the latest updates in the search engines algorithm.
This is one of the most essential tools for optimizing your content in terms of keywords. Keyword Planner is a free tool that enables you to conduct a research on keywords related to your website, the volume of traffic and estimates that are necessary part of search engine optimization.
Use this tool to get preview of the website’s Google snippet. This preview is how the users will see your website when it is displayed in the search engines results. If necessary, you should make changes in order to optimize the outline of the snippet.
This website allows you to access some of the most important SEO tools for free. The tools analyze your content and show you the evaluation, which can help you to understand which aspects you should work on in order to enhance the performance of the website. The tools available on this website are:
- Webpage spider
- Google guidelines tool
- Image SEO tool
- Link report / nofollow test
- Social media count
- http headers
- Requests checker
- CSS delivery tool
- gzip compression test
If you want to examine your website and see how you can improve it, you can use several free SEO tools available at GoingUp website. You do need to create an account to get access to these tools, but creating account is free, so all you need is a valid email address and couple of minutes to fill out the form. You can find the following tools:
- WebStats Live – Basic stats for your website.
- Site Analyzer – Check site structure, popularity and other metrics.
- Page Rank Badges – Check Google Page Rank.
- Tagbug – Social bookmarking.
- SEO Optimizer – Scan the pages and optimize the content for the major search engines.
- Web Thumbs – Generates thumbnails.
- Bulk Domain Analyzer – Check the availability of domains, ranking, etc.
- Tag Cloud – See the popular keywords on your website.
- Link & Site Diagnosis – Analyze the backlinks, indexing, page age, etc.
- MappyMap Visitor Map – Interactive map for visitors to visualize the traffic.
SEO Book provides a great collection of free web-based SEO tools that can help you in multiple segments of SEO process, starting from keyword research, to page comparison tool. This is the list of SEO tools you can use:
- Keyword Suggestion Tool
- Keyword List Generator
- Keyword List Cleaner
- Robots.txt Tools
- Meta Tag Generator
- Server Header Checker
- Link Suggestion Tool
- Spider Test Tool
- Keyword Density Analyzer
- Page Comparison Tool
- Ad Group Generator
- Keyword Wrapper
- Typo Generator
In order to research the links on the Internet you can use a tool developed by Moz. Open Site Explorer is a SEO tool that enables you to discover who is linking to your website. Since search engines’ results are highly influenced by the links that point to a website, it is crucial that you conduct an analysis of the links to your website. In addition, you can update the links in order to make sure that no link points to an error page, as this has a negative impact on your website position.
The list above is a short list of SEO tools recommended for small business. Despite the limited budget and expertise, you can really take advantage of these tools and see positive results soon.