SEO 2.0 strategy

SEO 2.0 strategy

Allyou should now about SEO 2.0
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Keyword&SEO

Keyword&SEO

Choosing the right keywords is fundamental
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Google & SEO

Google & SEO

Specific Google SEO posts
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SEO Service

SEO Service

Our SEO is 100% White Hat SEO and all link building is done manually.
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AdWords Keyword Tool

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Keyword analysis is one of the first steps in the process of search engine optimization. Luckily, there is a tool that can help you out with keyword analysis so that you can think about best ways to optimize your website according to the results from the analysis.

Google’s AdWords Keyword Tool is a tool that has been replaced with Keyword Planner. Still, Keyword Planner is a free tool that helps you search for keywords and create ads on Google.

You need a Google AdWords account in order to access to this feature. Sign in to your account and find the tab Tools at the top of the page.

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Choose the option Keyword Planner from the drop down menu to access the tool.

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Now you will be able to choose several actions available.

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Keyword Planner allows you to:

  • Search for new keyword and ad group ideas – Using this feature you can explore the keywords and keyword phrases related to your website or category.
  • Get search volume for a list of keywords or group them into ad groups – You can enter or upload a list of keywords to research the historical stats about those keywords, such as search volume.
  • Get traffic estimates for a list of keywords – If you want to get estimates on how much your ads are going to cost, you can use this option. Once you enter or upload the keyword list you will get estimates on clicks, as well as cost estimates.
  • Multiply keyword lists to get new keyword ideas – This option allows you to create new keyword combinations and get search volume stats for those keyword ideas.

Benefits of using Keyword Planner

  • Maximize the effect of you ads – The main purpose of this tool is to provide insights into which keyword you should use in your ads in order to run effective online campaigns. Besides keyword suggestions, this tool also provides cost estimates, which are certainly important for planning the campaign budget.
  • Research keywords – If you are not sure how to optimize your website or which keywords to add to your online campaign, Keyword Planner is a perfect tool to be used. You can search keywords based on some terms or groups of terms related to your product or your website.
  • Get statistics – Keyword Planner provides estimates based on statistics so that you get the estimates on how many clicks and how much traffic can you expect. The results are based on the data from the largest search engine Google, so that you get the idea what kind of results you can expect with a certain keyword or a group of keywords.

Targeting and filtering the results

Keyword research provides more accurate results if you apply targeting and filtering options that are available within Keyword Planner.

When conducting a keyword research, choose the option targeting to narrow down the keywords ideas and statistics for a certain campaign.

  • Location – You can target by location, in terms of countries, territories, regions or cities. You can also use “Nearby” link, to choose nearby location suggested from the list. If you do not want to target your audience based on location, you can always remove the location and the targeting will be set to all.
  • Language – Targeting users by a specific language is similar to targeting location. Simply choose one of the languages from the list if you want to use this targeting option. If not, the targeting will automatically be set to all.
  • Networking – It is possible to choose between two options: “Google” and “Google and search partners” which includes Map and Images.

Filtering the results allow you to filter your results based on different criteria:

  • Filter by historical statistics – If you use this option, the results will be filtered by the number of average monthly searches, average cost-per-click, or competition data.
  • Filter by keyword option – Examine the keywords that are currently being used in your account or the keywords you plan on using.
  • Include or exclude – If you use a phrase you need to use quotation marks around the phrase in order to include both terms in the research. The exclude ideas list displays the terms you want to exclude from the keyword box.

For more information on how to use AdWords keyword tool, watch this video which demonstrates the process of researching keywords and creating campaigns with Keyword Planner tool:

Creating Campaigns with Keyword Planner:

https://www.youtube.com/watch?v=IltpsVcxF9k

The second video focuses on exploring the keywords using this free tool in the purpose of choosing keyword for organic results in the search engines.

Google Keyword Planner for Beginners

Video Optimization SEO

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Videos may be very important part of your business. This is a good way to reach your target audience either by creating promotional videos or by creating educational videos that provide a real value and useful tips for the viewers.

However, even if you create super cool videos, it actually may be difficult for people to find and see your videos. In order to increase chances of your videos getting a large amount of views, you need to optimize your video. We have already talked about search engine optimization, but in this case you have to think about video optimization. Here are some of the most important tips for video optimization SEO.

1) Keywords

Before you create the video you have to explore the keywords and see what people actually look for. Creating a video based on a term that is popular is more likely to increase the chances of that video being found in the first place. There are several tools to conduct a keyword research, such as YouTube Keyword tool or Google AdWords.

2) File name

File name is a simple thing that can affect your video ranking position. Once you finish recording the video material, before you start uploading it to YouTube, you should make sure that you have used the keyword in the file name.

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3) Video title

Video title is probably one of the most important things in the process of video optimization. The video title, together with the video description tells search engines what your video is about. It is just as if you were to come up with an effective title for your blog article which is one of the crucial elements of search engine optimization.

4) Video description

Video description is equally important as the video title. The title is a short message to the search engines, but video description enables you to include significantly more characters which will help you with video optimization. Do not forget to include the same keyword from the file name and from the title. However, there is no point in listing keyword or keywords randomly. The best practice is to use the keyword naturally in the text available in the video description.

5) Tags

The next step is to fill in the tags. Even though you can use a lot them, it is always advisable to use only a few tags, including the keyword you have used in the file name, the title and the description. Using too many tags will not help your video rank better. In fact, it may be more difficult for search engines to recognize what your content is actually about.

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6) Transcript

Another important aspect of video optimization is using the transcript. Use “Captions” tab when you upload the video in order to optimize your video even further by providing a word-for-word description of the audio available in the video.

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7) Links

When it comes to the links that are going to be included in the video description, you could add the URL of your website, blog or any page you would like the viewers to visit. You should provide the URL on the top of your description. If it is placed on the top, the link will be visible to everyone, even to those who do not click on the “About” tab to see the video description. Inside the description you can provide other links as well, and you can also include the URL of your official YouTube channel.

As long as we are on this topic, we should mention backlinks as well. If you have a blog or a website where you can share an article and include the link to your video, your video would really benefit in terms of video optimization. This process is actually similar to link building as a part of search engine optimization. Besides blogs, you can use social media, content sharing platforms, etc.

8) Social media

In order to increase the chances of your video becoming viral, you need to use your social media channels. It is especially recommended if you have a lot of social followers. Share your video with them and ask them to like, share and comment.

The importance of social signals is becoming more and more important in the SEO. Consequently, most marketers and online resources confirm the importance of social signals with video optimization as well.

Finally, we should mention that powerful account in general has better chances of ranking the video at the top of the result page. Due to the fact that a channel might have a lot of relevant videos and a lot of subscribers on YouTube, it is more likely that the next video will be ranked better because of the authority of this channel. This is something you cannot easily use as the techniques mentioned above, but it is certainly something you should have in mind when thinking about video optimization. In order to earn respect for your channel you should upload on a regular basis and you should publish useful and engaging content that would be interesting for people to see and share. And of course, do not forget to optimize each video using these techniques.

In this video you can find out about some of the best techniques for video optimization:

Video SEO – How To Rank Videos In Google and YouTube

AdWords Learning Center

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AdWords program is certainly the most famous platform for creating and publishing internet ads. With the help of available resources you can learn how to master AdWords in order to create effective online campaigns.

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Helpful instructions for working with AdWords include a series of articles divided into several segments.

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Setup and basics

This segment is supposed to help you out with setting and running your AdWords campaign. It also features a glossary of all AdWord terms you are going to need. The topic covered with this group:

  • New advertiser? Start here.
  • Intro to AdWords
  • Get started
  • Create ads and campaigns
  • Choose where and when ads appear
  • Find out if your ad is running
  • Account administration and security
  • Glossary

Manage ads

The second group of articles deals with ads management and advanced campaign settings that can help you create more effective campaigns. This segment includes the following topics:

  • Ads and approvals
  • Campaign settings
  • Budget and bids
  • Keywords
  • Ad placements on websites
  • Reach your audience
  • Tools for large accounts

Measure results

An important aspect of each marketing campaign is measurement of the results in the purpose of evaluating the efforts. Therefore, the third group of articles deals with the following topics:

  • Connect your goals to data
  • Find and run reports
  • Understanding your data
  • Track sales and other conversions
  • Google Analytics and AdWords
  • Common reporting issues

Billing

Find out about payment methods and all the settings when it comes to billing in order to make sure your campaign runs smoothly. The following topics are included:

  • Payment methods and settings
  • Basic billing tasks
  • Promotions and coupons
  • Refunds and adjustments
  • Taxes
  • Issues with payments and charges

Guides to Success

The final part of this series of instructional articles is comprised of:

  • Learn tips

A comprehensive resource will help you in multiple aspects when running your AdWords account. Tips for success, essential tips and advanced tips are the three sets of tips on various topics and issues that you might encounter when running campaigns. Starting with tips on how to organize your ads, improve your account and campaign, to tips on how to improve the quality of your ads, these articles can help you refine your marketing strategy and use all of the opportunities offered by Google AdWords.

  • Achieve your advertising goals

A clear guidance for achieving specific goals is represented with a series of articles to guide you through the process step by step.

  • Take a course

At this moment there are two courses available:

Online Marketing 101: Advertising on the web

Online Marketing 201: Running a campaign

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The courses are divided into several modules, which feature instructional articles, videos, practical examples and quizzes to check what you have learned.

Another important resource that can teach you about using AdWords and taking the most out of it, is the official Google AdWords YouTube Channel. If features the videos on how to use AdWords and online marketing in the purpose of improving your business.

AdWords community

AdWords community is an unmoderated public forum where you can follow the public discussions and articles, while you can also participate and help others. The community also has two types of educational events that provide assistance with running AdWords campaigns.

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  • Discussions with AdWords Specialists – Participate in Google+ Hangouts, follow the discussions on the latest topics realted to AdWords and get advice from AdWords specialists.
  • Learn with Google Webinars – Variety of webinars focused on different topics are organized each month . You can sign up for the event of your choice.

There is a calendar available for AdWords community events, that contains the schedule for the upcoming events. Browse the topics and find the event that is interesting and useful to you.

Certification

If you have fully mastered Google AdWords, you can receive a certification that demonstrates you covered the fundamental aspects of online advertising and campaign management using Google tools. The process of getting certification consists of passing one fundamental exam and one of the two advanced exams:

  • AdWords Fundamental exam
  • Search Advanced exam
  • Display Advanced exam

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If you join Google Partners program, there will be no fee involved for taking the exams and getting the certification. You can take the exam and any moment and you will have 120 minutes to complete it. If you do not pass the exam, you will be able to take the exam again in 7 days. It is possible to download the preparation file for each exam.

The entire collection of these resources is created in the purpose of helping you mange successful AdWords campaigns. The usage of various Google tools and the implementation of the latest updates will help you fully optimize your campaigns and maximize the results.

SERP Checker

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Search Engine Ranking Position (SERP) is a listing of results shown by search engine in a response to your search. After you enter a term in a search engine you will see a list of results that vary based on different components.

Major search engines use several different listings such as contextual, algorithmic and organic, in order to cross-reference the data and show the relevant results. These are often called organic search results, and besides these metrics they also use content types, such as images, news and blog, as well as external factors such as backlinks, social media, etc. There are three main components of the SERP:

  • Actual Search Query – The word that is typed by the user in the search bar.
  • Organic SERP listing – Natural listing generated by a search engine based on different features in order to determine the relevance.
  • Paid SERP listing – It includes paid advertisements and sponsored links in the search results.

Having in mind the importance of search engine ranking position for a website, it is useful to measure the SERP if possible, in order to analyze the position of the website in organic SERP listing. This kind of analysis enables you to learn how well your website is ranked and if there are ways to improve its position.

There are several tools that enable you to check search engine ranking position. Using SERP checker you will be able to find out where your website is ranked by the most important search engines.

SERP Checker at whatsmyserp.com

This is a free keyword rank checker that allows you to analyze the SERP for multiple domains and keywords. In order to use this SERP checker you should:

  • Type the domain name
  • Choose your region from the dropdown menu (optional)
  • Type three competition domains (optional)
  • Enter keywords (up to 20)
  • Observe the SERP details in the window on the right

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If you register, you can add multiple domains and more keywords. All users can submit up to 20 keywords, but registered users can include 12 domains and 25 keywords per domain. In addition, registered users are able to track SERP history for each keyword. The registration is free.

SERP Checker at sitemapdoc.com

Analyze your website SERP rank using this free online tool. All you have to do is:

  • Add URL to test
  • Add search terms (keywords)
  • Click on the button “Search”
  • You will see the SERP for your website related to the keyword you have specificied.

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SERP Checker at serprank.com

In order to analyze the position of your website in search engines Google, Yahoo and Bing you can use this online checker. The usage of this SERP checker is similar to the previous one.

  • Add the URL of the website you wish to test
  • Provide a keyword
  • Choose a search engine (Google, Yahoo or Bing)
  • Click on “Check SERP Rank”

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If you want to conduct the analysis for multiple keywords, this website allows a free download of SERP Rank Firefox Plugin. Although currently available for Firefox browser only, it is expected that support for Chrome will be introduced soon. The features included in this plugin are:

  • Multiple keywords and multiple domains
  • Multiple countries and language
  • Analyze the competitors
  • Saves keywords for future checking
  • Export results in CSV file

SERP Checker at rankingcheck.com

This checker allows you to check ranking for up to three keywords. In order to use it you should:

  • Enter the URL of the website
  • Enter keyword (up to 3)
  • Enter validation code
  • Choose one of the three search engines (Google, Yahoo, or MSN)
  • Click on “Check Ranking”

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Rankingcheck.com allows you to check your ranking on a weekly basis if you register for a free account. In addition, you can save searches in the history of your account in order to compare the previous results with the new data easily.

Moz Rank Tracker

So far we have suggested free tools for checking your search engine ranking position. Moz Rank Tracker is a tool that enables you to get the data about your ranking for pages and keywords. This tool is available to Moz Analytics subscribers. The built-in Rank Tracker supports Google, Yahoo and Bing. Get the comprehensive data about your SERP in order to analyze your position and discover ways to improve it.

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Which tool to choose to conduct a SERP check, is completely up to you. There is no doubt that this kind of analysis is important and you should find ways of exploring SERP as it can help you determine how effective you search engine optimization strategy is.