Having a website means that there are things you should monitor in order to make sure that the website is successful. The information about your website can help you improve its performance. Besides checking the website speed and keyword analysis, you should also focus on checking website traffic.
You can check website traffic by using some of the analytics software that helps you track various different parameters. One of the most famous tools that enable you to check website traffic is certainly Google Analytics.
Using Google Analytics to check website traffic is very useful as this is one of the most extensive tools that provide insights into the website traffic, based on various different criteria. Some of the data you can discover in Google Analytics include the following:
- Unique visitors
- Pages viewed per visit
- Average visit duration
- Percentage of new visits
- Bounce rate
Besides these data, you can analyze the visits according to the country or territory, city, language, etc. In addition, you can analyze the mobile traffic, in order to learn which type of device the visitors are using, and how many mobile visitors you have in comparison to the desktop visitors. This is very important to monitor, in order to make sure that your website is fully optimized and responsive for the visitors who try to access your website via a mobile device.
Some of the options available with Google Analytics include:
- Real-Time statistics – Monitor how users behave on your website, which pages they visit, and which keywords or links referred them to your website.
- Audience – Analyze the audience based on different criteria (demographics, interests, location, behavior, technology, etc.)
- Acquisition – Create campaigns and examine the traffic and referrals, get social networks and SEO overview of the traffic.
- Behavior – Find out how visitors behave on your website (it includes landing pages, exit pages, page timing, usage of site search, etc.)
- Conversations – Create campaign and goals in order to closely examine the performance of your website.
Websites or blogs usually have some basics statistics feature installed, or you can install extensions in order to check website traffic.
For example, if you use WordPress to host your blog, you will get access to the basic statistics report that will enable you to see the number of visitors and page views per day. Other features integrated in this statistics:
- Views by country
- Top post and pages
- Clicks (You can see on which links on your blog did the people click)
- Search engine terms (Find out which keywords brought visitors to your blog)
Why you need to check website traffic?
Checking traffic on your website is very important part of search engine optimization for several reasons:
- Learn about your target audience
Website statistics help you learn about your target audience, that is, about the people who visit your website. This is important information, as it might influence the content you publish on your website, as well as the posting activity on social media accounts. Ideally, the people who visit your website should be the people who are most likely to become your customers.
- Learn about referrals
Analyze the links leading to your website in order to see how your content is distributed on the Internet. For example, the statistics will show the links from social media. After you examine the figures, you should determine whether your activity on social media is effective enough. If not, this information can indicate that you need to improve the content you publish and to work on engaging your social followers.
- Learn about keywords
Even though the keyword analysis is the initial part of search engine optimization, you should monitor the statistics in order to find out which words people search for when they find your website. The keywords in the statistics will sometimes match the ones you have used in the content on your website, but occasionally, you will learn about some new keywords, which might influence the content optimization of your website.
- Learn when people visit your website
Going through the statistics will enable you to find out when people usually visit your website. For example, if you see that your website receives significantly more traffic on one particular day or at certain time of the day, you might take advantage of this information. You should publish new content during the peak time, or you should send out the newsletter when people are most likely to visit your website. This will help you maximize the number of visitors and the number of people your content is going to reach.
Learn how to improve your website by checking website traffic
And finally, the overall activity of checking website traffic is conducted in order to improve your website in various different aspects. You might need to adjust the content to your target audience, you might need to optimize the website for mobile devices, or you need to include additional keywords in your content. Having in mind from which countries your visitors come from, you might want to adjust the time when you post new content. Statistics can also help you learn about your social media accounts, and how influential they are on your website.
The statistics related to your website traffic are constantly changing, so you need to keep up with the statistics on the regular basis in order make sure that your website’s performance is at the highest level.