Content Marketing. Introduction

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Content marketing is one of the fundamental points of SEO 2.0. Without quality content, it is going to be very difficult to position your website. In this area, we will look at various tasks that will help you create “epic” content.

 

Theory

In the traditional SEO, link building was the key to achieving good web positioning. In SEO 2.0 links pointing to our website remain very important, but there is a fundamental difference. Our efforts should not be directed to finding new links, but we should “deserve them”. The basis of this is the content of our website, our content must be so good that invite users to link to it naturally. Search engines are monitoring and penalizing more intensely the process of achieving artificial links to a website. This is why we must ensure that our content gains natural links (also called organic).

Developing quality content is hard work, for this reason it is important to make the most out of it. One of the best ways is reusing content in various formats. We will see in one of the tasks how you can do that.

 

Guidelines

– Content marketing is a very wide area encompassing many different formats. There are many types of content: articles, infographics, videos… When it comes to SEO, we will prioritize articles, as those are the items that tend to rank better. The fact remains that we can and should choose the type of content that is best suited to the audience to which we address. For example, a website of a photographer give much importance to the graphic content.

– As long as we are on this subject, it is also advisable to combine different types of content into a single piece of material. For example, a post may contain text, images, videos …

– When it comes to developing content regularly, which is essential, we must set reasonable goals to fulfill. A typical mistake is to start developing content at high speed, and gradually slow down until leaving it completely.

– Related to the previous point, there is an important decision to make in terms of who will be responsible for developing the content. Whether it will be done “in-house” or someone will be subcontracted. It is often worth to pay a third party to develop the content and thus make sure that you regularly and continuously meet the goals you have set.

 

Instructions

In each of the tasks we propose, the following fields are specified:

Title: The name of the task that is the subject of explanation.

URL: The address where you can find, if applicable, the resource used.

Theory: In this field we provide theoretical aspects of the subject we are dealing with. This way you know that basics of the instructions and guidelines we propose.

Description: A brief explanation of the nature of the task.

Guidelines: Rules and considerations that must be taken into account when performing each task.

Instructions: Step by step, detailed instructions on how to perform a given task.

Additional resources: In some cases, we mention other websites, if you want more information about the resource.

Setup time: This includes the following items:

– Time to read the instructions for the task.

– Time to complete the proposed task. The proposed setup time is based on writing a post for your blog for about 750 words. This time serves as a guidance, since it depends on many factors, for example:

– The type of content that we prepare: a post, an infographic, a video…
– The extension.
– The extent of research necessary to prepare the content.

You should also have in mind that the total time depends on the number of pieces of content that you create.

 

Additional Resources

In this video, we talk about some common mistakes when developing content.

 

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