Infographics are very popular element of content marketing as they easily draw attention of the readers, they can be easily shared and they enable visual representation of different data especially statistics.
There are different platforms that enable you to create an infographic using the pre-designed elements. All you have to do is to provide the data and customize the infographic according to your needs.
On the other hand, you can also create an infographics from scratch or hire a designer to do that for you, but this option can be more time-consuming and more pricy. Therefore we will focus on explaining how to create an infographic using one of the platforms that are available.
For the purpose of this article, we will use a platform called easel.ly, because this platform offers a lot of free possibilities for customization of the infographic, as well as the option to download the infographic, but the process of creating an infographic will be similar should you choose to use a different platform.
Infographics or information graphic are excellent for presenting complex information in a illustrative and simplified way. Data visualization is especially recommended nowadays as everyone is trying to get people interested in what they do.
While using the internet and social media, people are becoming exposed to more and more information, which makes them less focused when reading. This is why a nicely designed infographic can help you grab the attention of the readers.
Before we explain the actual process of creating an infographic, we have to focus on several things:
The type of the infographic
Platforms for designing infographics usually have pre-designed infographics divided in groups or categories, based on the type of the infographics you would like to make. This is very useful when creating an infographic, as you need different layout if you want to create an infographic about sport, from the one you would use if the topic is related to business.
The topic of the infographic
The next part of the process is to choose a topic for the infographic. Obviously, the topic should be related to your business. For example, if you own a marketing company, creating an infographic related to this topic can help you attract people who are interested in this topic, whereas if you create an infographic about sport, you are unlikely to attract anyone interested in marketing.
When creating an infographic you must pay attention to copyright issues. You should not use additional images unless you have permission to use them. The same goes for videos and text content.
If you are using data from external sources to illustrate a certain point in the infographic, you should include the links of the sources and state the author if you are using a quotation.
As we have said, we are using easel.ly platform to illustrate the process of creating an infographic.
You should start by choosing a template. The template is a starting point, as it already contains some of the elements and sample text, which can then be edited in order to fit your needs.
Start with adding the title to your infographic. The tile should be relevant to the topic, as well as interesting and engaging in order to attract the attention of the internet users.
When you come up with the title, use a search engine to check if there already is an infographic with the same title. You should avoiding making the infographics with a title that already exists, as it might be more difficult for users to find your infographic when searching the internet.
After you have a title, you should add content to the infographic. The content should be relevant to the topic, concise and practical. If you are using quotes, make sure that you have provided the name of the resource used.
There are different types of content that can be added to the infographic, which can be customized so that you can add custom text and data. Some of the most common types of content that can be added (which are also available within easel.ly platform include the following:
Adding text – This segment can also be customized, so that you can choose different layout for the title, subtitles, quotes, etc.
Adding charts – This is a great way to represent different sets of statistic data, in formats such as pie chart, bar, table, pictorial, hierarchy, etc.
Adding a photo or a video – Some platforms allow adding other types of visual content, such as photos and videos into the infographics, which will help you illustrate a certain point.
Adding a map – This element is useful if the topic of the infographic is related to location and data across different locations on the map. This options is available with some of the platforms for creating infographics, such as infogr.am.
The end of infographic is where you should provide the information about you, as the creator of the infographic, as well as the resources you used when creating the infographic. You can provide the links of the websites where you obtained some information, definition or statistic data.
Once you have provided all of the information and you are completely satisfied with the infographic you have created, you can download it.
Promote the infographic
Now that you have your own infographic, you should publish an article on your blog where you would feature the infographic as the main part of the blog article. You should also share it on social networks.
This video illustrates how to create an infographic using the platform easel.ly.
If you prefer using infogr.am tool, here is the video that illustrates its usage.
Here are some alternatives when it comes to online tools for infographics design: