In our previous articles we have already explained how SEO works and we have presented some important SEO guidelines. In addition, we have suggested plenty of SEO tools, both free and paid, that can help with different tasks in the process of search engine optimization, regardless if those refer to keyword selection, on-site optimization or analyzing the website’s performance.
However, when it comes to learning SEO, there are certain ways how you can use the Internet to expand your knowledge on this topic. In this article, we will suggest how to approach to the process of learning SEO.
Internet is full of useful information. You can easily learn SEO by searching the topic in the search engine. Besides useful blog articles and infographics, you will also find various e-books and tutorials that provide useful insights on SEO. It is even possible to learn SEO using video tutorials and online presentations to learn more about SEO.
The History of SEO
While you can find lots of information about SEO online, that does not mean they are all relevant and useful. This is why we have compiled a list of some of the best resources on SEO you can find. This list contains all the relevant blogs, guides, articles, videos and tools that will help you in learning everything there is to know on SEO.
Another very useful resource we want to recommend is Moz’s Beginners’ Guide to SEO. This guide is a great resource for beginners who want to learn about SEO basics, as well as for those who want to check whether the practices they have been using are really on beneficial for your SEO strategy and online promotion of your website. The guide starts with explaining the fundamental concepts of SEO, and then focuses on necessary part of search engine optimization, such as keyword research, SEO friendly design, link building, etc. You can access the guide online or you can download the PDF file directly from the website.
Attend seminars / webinars
As SEO is not a subject you will study in high school, but it is rather newly emerging field, where relevant knowledge can be obtained from seminars or webinars. These gatherings are a perfect way to learn SEO from professionals who will share their experience and their tips and tricks on how to become an SEO expert.
Besides learning a lot while attending these kinds of presentations, you can also meet relevant people from SEO world. Not only the lecturers, but your colleges who are learning about SEO the same way you do. This way, it is possible to exchange experience and knowledge, and to communicate with people who are dealing with the same tasks and with the same problems.
Since most webinars are being recorded nowadays, there is always a possibility to go through the webinar materials, even after the actual event. The materials are usually uploaded to the organizer’s website or on some of the video streaming platforms, such as YouTube of Vimeo. However, when attending an online webinar, you are usually allows to ask questions and to communicate with the host(s), which allows you to find out even more about particular issues related to the topic of the webinar.
The best way to find seminars or webinars you want to attend is to browse by topics first. Use search engines to search for the topic you are interested in, such as keywords, and add the word seminar or webinar. Use the search tools to show you recent results so that you make sure you are not looking at couple of years old announcements. If you follow influential SEO blogs, you will most likely see the announcements on the blog, or you might be even notified via email about a particular event.
The webinar we want to recommend here is titled Search Engine Optimization: State of SEO 2014. The goal of this webinar is to present yearly SEO review for the year 2014. Understanding this topic is supposed to help you get Google’s attention, as you want to use best practices to improve ranking of your website. The webinar is available on this link. You can listen to the broadcast on the website or you can download the slides. The agenda of the webinar includes the following topics:
- 2014 SEO Updates
- How to measure the impact
- The path to recovery
- Technical roadblocks to avoid
- 2014 SEO winners & losers
Here is another webinar that will help you with SEO:
Marketing ThinkTank Webinar Series: Understanding Dynamic Google SEO with Loren Baker
Attend a course
There are lots of different SEO courses that help you learn SEO. They are different depending on the level of knowledge they require, depending on the subjects they cover and the knowledge you are expected to acquire after the course is over. There are also different prices for the SEO courses.
You can choose one of the local ITC schools and sign up for classes that can be held within a group, or you can attend private classes. However, you can always attend some of the online SEO course. The great advantage of online courses is that you can attend them regardless where you live. Some of courses are free, but you can find other courses that you have to pay.
Since there are a lot of learning platforms that specialize in hosting online courses, you will be able to sign up for interactive course where you will get lots of useful information about SEO and the best practices. Depending on the course, you might be able to interact with other students or directly with the creator of the course, which will allow you to find answers to all of the questions you might have about this topic.
When it comes to course materials that will help you with SEO tasks, we want to recommend two great course resources that are available online and that can be accessed any time as a reference and guidelines in the process of search engine optimization.
Hosted by Google, this resource features courses related to improving your analytics skills through different types of courses, each focused on a particular platform of Google Analytics platform. Understanding and interpreting data from your website is crucial in the process of improving its performance, which is why we advise you to go through these course materials. The upcoming courses offer registration, allowing you to attend the course, while the courses that were already hosted in the past are available for self-study.
This course is perfect for beginners as it starts with the most basic task – creating your own website. The first module focuses on determining what kind of website you need, setting up the website, identifying target group, organizing the site structure and creating valuable content. The second and third module will show you how to use your own resources and to learn how Google sees your website. The main goal of this course is to help you create or improve your website.
Follow current trends
Since technology is constantly changing and improving, SEO is the topic that is susceptible to constant changes. Therefore, it is important to keep up with the current updates as they may have a great impact on your SEO strategy. This means that you actually never cease to learn SEO, but instead you have to be aware of the current trends and changes so that you avoid using outdated strategies.
The development of the Internet and social media has enabled people to easily connect to each other, regardless of where they live. This fact helps you follow the current trends quite comfortably from your own office or home. Use the Internet to follow important blogs, to follow relevant people on Twitter and Facebook. Join LinkedIn to connect with other professionals. Following the activity online will help you be acquainted with any change that might pop up. Use tools such as Google Trends to explore the topics that are most commonly used in the search queries.
The following video shows you what Google Trends is and how to use this tool to track trends and implement the data into optimizing your online presence.
Track popular search trends related to your business
Ask for help
Learn SEO by asking for help. Join the discussions on social networking sites and forums, and ask any questions you might have. Since SEO is developing constantly and you have to stay in touch with current trends, it is reasonable that there are aspects of SEO you will find difficult to understand or apply. Therefore, do not hesitate to ask for help from other SEO professionals.
Similar to any other subject you are starting to learn, SEO has to be learned from scratch. Start with the simple terminology and some basic guides and tutorials in order to understand the essence of SEO. Only after you are familiar with the basics, should you proceed with other aspects.
Join the community
Another great way for learning about SEO is to join the communities. You might prefer social networks, so you would explore communities on Facebook, Twitter or LinkedIn, or you might prefer forums and community based websites, as this format of interaction is something you find more interesting and engaging. In either of these cases, you will find a lot of support from other people, who have been in the similar situation and who have enough knowledge to help you with the issues and questions you have.
All you have to do is to find the community where you feel comfortable and where you enjoy interacting with others. As the conversation goes along, you will be able to learn about SEO, not only by asking question directly, but from keeping up with the conversations and discussions posted by other people.
The following presentation focuses on combining social media and SEO, as this kind of integration can help you build successful online reputation. The presentation focuses on best recommendations in order to take the most out of each of the social media platform.
Social Media and SEO: Tips for Successful Integration
Learn from Google
There is no doubt that Google gets the greatest percentage of traffic when it comes to other search engines. As a result, when people talk about search engine optimization, they usually want to talk about how to optimize a website for Google search engine. Having in mind this, you can learn a lot of information about this search engine, how the indexing of the website work, how the websites are ranked in the search results, etc.
Google provides plenty of resources for you to learn about its algorithm, recommendations and best practices that one should follow when optimizing websites. We will share some of the most important Google’s resources that will help you learn SEO:
Google’s Search Engine Optimization Starter Guide – This guide is the first resource you should use when you want to find out more about SEO, as it starts with the most basic terms and helps you with initial tasks in the process of search engine optimization.
Webmaster Tools Help Center provides support on various issues related to using Webmaster Tools, how Google search works as well as instructions on how to create search-friendly content.
Webmaster Central Blog is a great place if you want to keep up with the official news and updates related to Google and its indexation process. The articles are labeled with webmaster level, so if you are a beginner, you should focus on the resources for beginners first.
Google also provides a lot of useful videos for webmasters on its YouTube channel. The videos are in different formats, such as tutorials, Google Hangouts, Q&A, etc. They are even available in different languages.
Since local aspect of online business is very important in building your online influence, we recommend one of the videos from the series of videos designed to help you bring your local business online. The video focuses on implementation of online tools to your business, such as creating Google+ page and other online channels, developing online presence, optimizing the channels, building engagement, etc.
Bring your local business online #4: Basic implementation and best practices
The perfect way to approach to learning process is to start with the basics, and explore the simple guides at first. You should then go on to the blog articles and videos for beginners, and you even might consider attending a course or a webinar. At this point, you should also start exploring online communities. As you advance with learning about SEO, you will be ready to go on to more advanced topics, and to start interacting with other professional in SEO, about the current news and updates that might be affecting your work and practices used in the process of search engine optimization.
Here is a useful update on SEO tactics valid in 2015. This will show you which tactics you should still focus on, while there are those that should be completely abandoned, as those might have negative impact on your website.
SEO Tactics to Love vs. Leave
In the infographic “Everything You Ever Needed to Know about SEO and the SEO Industry” you can see some of the most important aspect of learning about SEO. It starts with defining what SEO is and the analysis of its forms. Scanning the percentages given and the important years will help you get the idea on how SEO developed over the years. It is also important to differentiate between two aspects of search engine optimization: white and black hat. Then follows the list of the big names of SEO, which can give you an idea who to follow on social media. The final part of the infographic is interestingly designed with bunch of speech bubbles that contain the definitions of the most important SEO terms.