Link building is a part of off-site SEO or external SEO where the goal is to acquire links to your website. The reasons why you should acquire links, is the fact that search engines perceive the links to a website as a vote of trust. They assume that if someone links to a website, this website must have done something to deserve the link, which is why it increases the importance and influence of that website.
However, not all the links are perceived equal by the search engines. If a very influential website with high page rank links to your website, this will be much more relevant and it will have greater influence on your SEO and the positioning of your website, than having a dozen of minor websites linking to you. This is because the search engines algorithms presume that a popular website with lots of visits and top search engine ranking would only link to truly credible sources, to websites, which really have high quality content and thus those deserve to be linked to.
When working on improving the positioning of your website in the search engines, you need to develop a strategy to increase the number of website linking to you. There are several approaches to link building activity, and the goal of this tutorial is to help you explore the tasks and benefits of each of these approaches.
Contents
Link building introduction
First part of the activity is to determine who you want to contact. As said, your website will benefit from more popular website, which is why you should focus on such websites first. We recommend using MozRank to determine the popularity of a website.
You will also have to explore other terms related to link building, such as anchor text, page analysis, etc. The following article contains all of the information about link building and understanding the basics of this activity: http://www.seolution.com/link-building-introduction/
Link building based on competition
This approach to link building is focused on analyzing the link profile of your competitors, and the main activities include:
– Identifying your competitors
– Identifying the websites appearing at the top of the results for the keywords relevant to you
(have in mind that these two researches might or might not yield the same results)
– Identifying “achievable” links
– Reaching out in order to establish contact and eventually acquiring the link
Read more about this part of link building here: http://www.seolution.com/link-building-based-on-competition/
The following video also focuses on the topic of link building based on competition:
SEO Link Building Tutorial: How to Get Links Where Competitors Have Them
Since the links from authority websites, i.e. popular websites with high page rank, are much more worth than other links, one part of link building activity should be focused on acquiring links from authority websites.
You will first have to identify authority websites and choose only those that are really related to you and the type of business you represent. The following stage is establishing contact through which you hope to acquire a link.
There is a set of ways to help you identify, and sort the list of authority websites you will contact, and this task is focused on helping you with these goals: http://www.seolution.com/link-building-using-sites-with-authority/
Find out more about link building tips from this presentation:
How to contact journalists
The online media represents authority websites, and thus getting these kinds of websites to link to you is very important for conducting a successful link building strategy. There are several ways to find such websites, including search method and social media.
The idea behind this approach is to try to contact journalists who will recommend you or post a review about your company. However, in order for this approach to produce results, you have to:
– Choose relevant online media/journalists
– Have high quality content that will be the reason for getting recommendation
In order to find out more about this approach, how to find and contact journalists, you should read the following article:
http://www.seolution.com/how-to-contact-journalists/
More about this topic:
How to Find Journalists to Follow on Google+
Influence marketing
The goal of influence marketing is to target people who are popular and enjoy great amount of influence, in order to spread their influence to you brand or company by promoting it.
Before you start developing the approach for this part of link building, you have to identify people to target, i.e. influencers. If you want to benefit from this strategy, you have to choose the influencers that are related to you business, as those are the people who have power to influence potential customers in that specific market. You also have to analyze the influence a specific person really has, in order to determine the effect of that influencer promoting your brand.
There are several ways to find influencers, with social media being the most recommended way, as this gives you the possibility to immediately assess the influence someone has, by analyzing the number of social followers, interaction with the followers, etc.
The following article shows the importance of the influence marketing, as well as the recommendations on which sites to use to find and reach influencers: http://www.seolution.com/influence-marketing/
This video explains the influence marketing in more detail:
How to Earn the Amplification of Influencer
When it comes to using link building as a strategy to enhance your SEO efforts, it is recommended that you combine all of these tactics above in order to maximize the number of links you can possibly acquire. Some approaches will be more effective than the others, as each business is different and it offers different possibilities and opportunities, which is why it is so important to explore each of the link building strategies in order to find the one that will get the best results. When implementing a specific link building strategy, you have to have in mind that authority links provide much more value, which is why you should focus on those links in particular.
Getting links is not an easy task, but it is certainly a strategy worth exploring, as it can help you with increasing the influence of your own website, through increasing the reputation and the position of the website in the search engine result pages.
Leave A Response