Rich snippets are the lines of text that appear in the search results. The purpose of the rich snippets is to provide additional information about the web page to the users.
If you want to create rich snippets for your website, you have to enable Google (or any other search engine) to understand what the content is about. There are three steps in order to create and test the rich snippets of your website.
The purpose of the Rich Snippets is to display additional information about the websites in the search results. This options helps users understand the content of a website and exploring the search results before they even enter a website. Webmasters can affect the outline of the rich snippets by marking the data, which helps them adapt the data in order to attract the attention of the users and optimize the content of a website.
* In order to be eligible for rich snippets, you should mark up your site’s pages using one of three supported formats: Microdata / Microformats / RDFa
* Markup intended to be used in a rich snippet should:
Describe and summarize the page’s main content as a user would see it.
Contain up-to-date information.
Be of original content that you and your users have generated and is fully contained on your page.
* You should avoid:
Marking up content that is in no way visible to users.
Marking up irrelevant or misleading content, such as fake reviews or content unrelated to the focus of a page.
1. Pick a markup format
In order to be eligible for rich snippets, you should mark up your site’s pages using one of three supported formats:
Use Structured Data Markup Helper to add markup to your website. You have to select the data type and then provide the URL or HTML.
2. Mark up content
The next step is to tag the content you want to include in the markup.
– Businesses and organizations
Once you have completed the tagging, you can view the HTML.
3. Test the markup
The final step is to test the outline of the rich snippets. Use Structured Data Testing Tool to test the snippets.
As you scroll down the page, you will see additional information about the author, as well as meta data of the website.
There are several examples of snippets available, depending on the the type of website. This can help you get the idea how the snippet should look like. Click on the “Example” button and choose the snippet.
About rich snippets and structured data: https://support.google.com/customsearch/answer/2595559?hl=en
Video: Rich Snippets: Product Search