Google AdWords (SEM)

We help you get highly targeted traffic.

We help you increase conversions of your AdWords campaigns.

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What does it include?

This service consists of preparing the report detailing the areas for improvement within the AdWords campaign, and it includes the following points

  • Google Analytics Implementation

    Google Analytics will help us thoroughly monitor the evolution of the campaign tracking and it can help us make decisions to further improve profitability and return on investment.

  • Keyword Analysis

    We analyze the group of possible keywords and we propose the selection of the most profitable ones.

  • Creation and development of Google AdWords campaign

    Targeting ad groups, overall campaign settings, scheduling the appearance of the ads, setting up daily budget, cost-per-click…

  • Preparation of the ads

    We create different texts for the campaign ads, taking into account the best strategy to engage the target audience of your website.

  • Monitoring, management and optimization

    We will monitor the campaign in order to get the highest number of visitors and maximize conversions. We constantly evaluate the results obtained through the campaign to make appropriate modifications if necessary.

  • Profitability

    Service is based on profitability, with increasing your sales and conversions being our priority. We help you drastically increase the results of your AdWords campaigns.

Monthly report of AdWords Service

We create a monthly report on the progress of the campaign with data such as:

  • Data about the campaign status.
  • Data about the ad groups.
  • Data about the extensions.
  • Daily schedule.
  • Important figures such as the impact of the campaigns in terms of CTR, conversions and conversion costs.
  • Performance of the keywords.

Our consulting pay-per-click service includes the following

1st Phase - Planning and definition of objectives:

We plan the campaign to fit the objectives of the website and its target audience, to maximize the number of visitors and conversions.

  • Linking with Google Analytics

Google Analytics will help us make a more comprehensive monitoring of the evolution of the campaign and with which we can take appropriate decisions to further improve profitability and return on advertising investment.

  • Keywords universe

We will do an analysis of keywords with the keyword tool in Google AdWords. The usage of these keywords will be disccussed with the client.

  • Creation and development of the campaign in Google AdWords

Targeting ad groups, overall campaign settings, scheduled appearance of ads, daily budget, cost per click.

  • Development of ads

Different texts are created for the campaign ads, taking into account the best strategy to engage the target audience of your website.

 

2nd Phase - Control, maintenance and monthly optimization

We will daily monitor the campaign in order to get the highest number of visitors and maximize conversions thereof. We constantly evaluate the results you are getting in the campaign to make appropriate modifications if necessary.

  • Monthly optimization of Google AdWords campaign: the texts are optimized in order to obtain visits of Internet users who are potentially interested in relevant campaign.
  • Analysis of the evolution of the campaign: We report the development of the campaign so you can learn which keywords recorded a higher rate of clicks, which are the least effective ... We examine what type of ad works best in the campaign and we leverage that. This analysis especially serve to verify compliance with the objectives.
  • Possible improvements: We periodically evaluate the results you are getting from the campaign to make appropriate modifications if necessary (expanding the keywords universe, ad text modification ...).
  • Our main focus is on increasing the number of quality visitors to your site and minimizing the cost of conversion of the campaign.
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