What does it include?
This service consists of preparing the report detailing the areas for improvement within the AdWords campaign, and it includes the following points
Monthly report of AdWords Service
We create a monthly report on the progress of the campaign with data such as:
- Data about the campaign status.
- Data about the ad groups.
- Data about the extensions.
- Daily schedule.
- Important figures such as the impact of the campaigns in terms of CTR, conversions and conversion costs.
- Performance of the keywords.
Our consulting pay-per-click service includes the following
1st Phase - Planning and definition of objectives:
We plan the campaign to fit the objectives of the website and its target audience, to maximize the number of visitors and conversions.
- Linking with Google Analytics
Google Analytics will help us make a more comprehensive monitoring of the evolution of the campaign and with which we can take appropriate decisions to further improve profitability and return on advertising investment.
- Keywords universe
We will do an analysis of keywords with the keyword tool in Google AdWords. The usage of these keywords will be disccussed with the client.
- Creation and development of the campaign in Google AdWords
Targeting ad groups, overall campaign settings, scheduled appearance of ads, daily budget, cost per click.
- Development of ads
Different texts are created for the campaign ads, taking into account the best strategy to engage the target audience of your website.
2nd Phase - Control, maintenance and monthly optimization
We will daily monitor the campaign in order to get the highest number of visitors and maximize conversions thereof. We constantly evaluate the results you are getting in the campaign to make appropriate modifications if necessary.
- Monthly optimization of Google AdWords campaign: the texts are optimized in order to obtain visits of Internet users who are potentially interested in relevant campaign.
- Analysis of the evolution of the campaign: We report the development of the campaign so you can learn which keywords recorded a higher rate of clicks, which are the least effective ... We examine what type of ad works best in the campaign and we leverage that. This analysis especially serve to verify compliance with the objectives.
- Possible improvements: We periodically evaluate the results you are getting from the campaign to make appropriate modifications if necessary (expanding the keywords universe, ad text modification ...).
- Our main focus is on increasing the number of quality visitors to your site and minimizing the cost of conversion of the campaign.