Bing SEO Tools

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Being an important search engine, Bing offers several SEO tools to help you get keyword ideas and suggestions related to the content of your interest, as well as to analyze your website in order to fix potential issues. In order to access the Bing SEO tools you have to sign in with an existing Microsoft account.

 

Theory

Bing Webmaster Tools is a free serviced launched in 2009 by Microsoft. The service is part of Microsoft’s search engine, Bing, and the purpose is to allow webmasters a tool that will help them index a website in the Bing search engines. Bing Webmaster Tools consists of several tools that support webmasters in website optimization, indexation, tracking website statistics and detecting potential problems with crawling and indexing. Keyword tool is also integrated in this service, which allow exploring of the keywords, search traffic and referrals, as well as the possibility to download the data in a comprehensive report.

 

Guidelines

* You have to have a Microsoft Account in order to access Bing Webmaster Tools.

* You have to add your website to Webmaster Tools and verify the ownership in order to get access to the data.

* Bing Webmaster Guidelines

CONTENT
Content is what Bing seeks. By providing clear, deep, easy to find content on your website, we are more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Your content should be easy to navigate, rich and engaging to the visitor, and provide them the information they seek. In many cases, content produced today will still be relevant years from now. In some cases, however, content produced today will go out of date quickly.

LINKS
Links pointing to your site help Bing discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Bing they trust your content. As a result, Bing rewards links that have grown organically, that is, that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site. Abusive tactics that aim to inflate the number and nature of inbound links such as links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.

SOCIAL
Social media plays a role in today’s effort to rank well in search results. The most obvious part it plays is via influence. If you are influential socially, this leads to your followers sharing your information widely, which in turn results in Bing seeing these positive signals. These positive signals can have an impact on how you rank organically in the long run.

INDEXATION
Being indexed is the first step to developing traffic from Bing. The main pathways to being indexed are:
– Links to your content help Bing find it, which can lead us to index your content
– Use of features within Bing Webmaster Tools such as Submit URL and Sitemap Upload are also ways to ensure we are aware of your content
Managing how Bingbot crawls your content can be done using the Crawl Control feature inside Bing Webmaster Tools. This feature allows you to control when, and at what pace, Bingbot crawls your website. Webmasters are encouraged to allow Bingbot to crawl quickly and deeply to ensure we find and index as much content as possible.

 

Instructions

1. Setup

There are several Bing SEO tools you can use to improve the performance of your website. Go to the website: https://www.bing.com/webmaster and create an account. You can either sign in with an existing account or you can create a new account. After you log in, you will get access to Bing Webmaster Account.
The first thing you should do is to add your website. After you enter the URL, click on “Add” button.

bing_tools_002Before your website is added, you have to provide additional information. Some of the details are optional, but there are several that are mandatory, which include:

– URL of the website

– First and last name

– Email

– Company / Organization name

– Company / Organization size

– Country or region

In the end, you should choose contact and alert preferences, by ticking the corresponding box.

bing_tools_003a

bing_tools_004The next step is to verify the ownership of the website using either of these three options.

Option 1: Place an XML file on your web server

Option 2: Copy and paste a <meta> tag in your default webpage

Option 3: Add CNAME record to DNS

2. Main Sections

Main sections of Bing Webmaster Tools include:

Site Dashboards

Messages

Clicks form search

Appeared in serach

Pages crawled

Pages Indexed

Simply choose the time period for which you wish to analyze the data and click on the corresponding tab.

bing_tools_005

3. Bing SEO Tools

After you create Bing Webmaster account, you will get access to the following Bing SEO tools:

Bing SEO Analyzer

This tools analyzes the pages of your website in order to make sure that they are following best practices. The analysis report will include issues that needs to be addressed, as they might be harming your ranking.

Bing Link Explorer

Link Explorer allows you to discover the backlinks linking to your website.

Bing Markup Validator

Use this tool to verify the markups you have added to your website, including HTML Microdata, Microformats, RDFa, Schema.org, and OpenGraph.

Bing Keyword Tool

What is important about Bing Keyword tool is that you get the help you need in order to find out which topics you should focus on. Once you research a certain keyword, you will find out whether that is the term you should include in your optimization process. The data included in the analysis are from the previous six months so you are sure of the data being current and valid.

In order to use Bing Keyword tool, type the keyword you are interested in. It can be a single keyword or a keyword phrase. Additional filtering options will help you focus your keyword analysis on a specific target group.

 

Additional Resources

Bing Webmaster Tools Help & How-To Center: http://www.bing.com/webmaster/help/help-center-661b2d18

Bing Webmaster Guidelines: http://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a

 

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