Create a Blog

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The quality content on a website that is updated regularly is nowadays an item much valued by the search engines, especially by Google. This is why a blog is a fundamental tool for the implementation of content.

Having a blog helps you increase traffic to your website, as you will create more content to be indexed by the search engines which will increase the chances of including your blog or website in the search results. In this way you improve SERP of your website, which additionally improves your business, as this will more likely boost sales, conversions, etc. Blogging will also help you get leads, as people will sign up for a newsletter if they are interested in the topic of your blog, and if they find your content helpful.

 

Theory

In order to understand the importance of blogging, you should take into account the following statistics:

Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot)

46% of people read blogs more than once a day. (HubSpot)

Small businesses that blog get 126% more lead growth than small businesses that do not blog. (ThinkCreative)

On average, companies that blog receive 434% more indexed pages. (HubSpot)

B2B marketers who use blogs generate 67% more leads than those that do not. (InsideView)

 

Guidelines

Blog URL

The URL of the blog should be within your domain. If the blog uses differnet domain, it will not help you position the web, nor will the subdomain have much influence. So, it is recommended that the URL is something like:

http://www.web.com/blog

Blog Content

It is essential for blog content to be:
– Original and unique: the copied content is not taken into account by search engines, or it may even harm positioning.
– Interesting and quality: you must encourage other websites to link to you by posting quality content.

 

Instructions

There are various platforms that enable creating blogs, but WordPress is certainly one of the most popular platform among bloggers. Not only is WordPress blog simple to use and work with, but it is also search engine friendly, and thus requires less time for optimization.

A) Create a blog with your own domain

You will first go to wordpress.org and download it.

wordpress_orgAfter downloading the zip, you should open it and go to the FTP of your site, where you want to install the blog.

wordpress_org_001You should type the blog address in the browser and you can now start configuring:

wordpress_create_blogChoose the language and continue:

wordpress_create_blog_001Click on “Let’s do it!” and you will see the following screen where you have to fill in the following fields:

wordpress_create_blog_002en
Click on “Send” and you will see the following confirmation page:

wordpress_create_blog_003en
Once you have clicked “Install WordPress” you will see the following confirmation page:

wordpress_create_blog_004Now that you have installed WordPress, you can access the blog in the browser, using the username and the password:

create_blogFrom here, you can now customize your blog. Depending on what you want, you can use free or paid tools to customize the blog.

WordPress Options:

– Input: Add new items, and modify the items that are already created …

– Media: Multimedia library where we have the images we use in the design of the blog.

– Pages: If you have to create new pages, you will do that from here.

– Comments: Approve or delete comments that have been submitted.

– Appearance: We can access design templates.

– Plugins: Use this if you want to install plugins

– Users: Create accounts for users and assign them to a profile:

create_blog_001– Settings: In this section we indicate the date format, whether or not the comments will be moderated… In the permalink subsection we indicate what type of URL should be used when you create a new item on the blog.

create_blog_003

B) Create a blog with wordpress.com subdomain

Before we explain the exact process of creating a blog, you should understand the difference between WordPress.com and WordPress.org. WordPress.com is a fully hosted blog, with different payment plans that enable adding custom domain, and other popular features. On the other hand, WordPress.org is a self-hosted version of WordPress, where you have to download the software which should then be integrated to your online server.

You should make a decision on which type of service is better suited for the type of blog you want to publish. In both cases, the process of setting up the blog and publishing content is similar.

wordpress_blogWe will illustrate how to create blog using free WordPress.com option. Visit wordpress.com and use the button “Create Website”. You will be asked to provide an email, a username and a password. You will also choose the blog address. Free option will inlcude .wordpress.com extension after the name of the blog, while this extension is removed for advance payment plans, as well as when installing WordPress software on your own server.

wordpress_blog_001Once you have provided the data required to sign up, you will be sent a verification email. Click on the link from this email to activate the blog.

You will be redirected to the page where you will finish the process of setting up through several steps. Step one is to add the following information:

– Blog title
– Blog tagline
– Choose language

In the step two you will choose one of the available themes. There are both free and paid themes you can use. You will customize the theme and preview the sample in the step three. In the fourth step you can create your own blog post, but you can skip this step and create post directly from the dashboard. Click on “Finish” to complete the process and you will get access to your own WordPress dashboard.

Now you can access your dashboard by visiting the URL of your blog. Each dashboard has a menu on the left with options to customize your blog, add articles, categories, and pages, monitor comments posted by the visitors, etc.

wordpress_blog_003

 

Additional Resources

Quick Start Videos

This guide consists of five videos that will help you set up WordPress blog and start publishing content. http://en.support.wordpress.com/video-quick-start/

Get the most from WordPress.com

Here is a series of articles about using WordPress.com and getting the most out of it.
http://learn.wordpress.com/


Creating a free WordPress blog – tutorial for beginners


The following video tutorial illustrates the process of creating the blog and publishing content:

 

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