Understanding the on-site optimization is important part of conducting a successful search engine optimization of your website, one that yields results and improves your website’s visibility. Besides understanding the process and the tasks within on-site optimization, you also need to have in mind which tools to use along this process, as well as which mistakes to avoid.
Only after you consider all of these aspects will you be able to get the most out of on-site optimization process. Therefore, we will suggest some actionable tips related to on-site optimization that will be very useful for improving the performance of your website.
SEO tools are designed to help you with different part of optimization, as they all analyze and improve a certain part of your website. The usage of tools will depend on the CMS platform you use, as well as on specific requirements of your website. We will focus on the most important on-site tools that are especially recommended if you use WordPress CMS platform.
These tools help you improve a certain aspect of a website. There are a lot of plug-ins enabling or improving different functionalities of a website, but we would like to recommend installing two plug-ins, as they are the most essential plug-ins you need to have on your WordPress website.
– Akismet – Anti-spam plug-in helps you reduce the amount of spammy content on the website.
– Sitemap – Sitemap of the website pages allows accessing all of the site pages from one place.
Installing SEO plug-ins will help improve your content in terms of SEO. We suggest using one of these SEO plug-ins:
– All in one SEO pack
– SEO by Yoast
Loading time of you website is very important for the process of optimization, as site speed is one of the components used by search engines when evaluating the relevance of a website. A plug-in we recommend, as the one to help you with increasing the site speed, is called W3 Total cache. This plug-in will create cache version of your site which will decrease the time necessary for a website to load, thus improving the website speed.
Social sharing plug-ins
These plug-ins are used for enabling users to easily share the content of a website to the social media accounts. You can allow sharing on any social network you find useful, such as Facebook, Twitter, etc. There are a lot of plug-ins to enable social sharing buttons which are usually featured next to the content on your website.
While these tools are recommended for WordPress, each CMS platform has its own tools and plug-ins that can help you with improving any of these aspects of the website.
What you need to have in mind at any point is that installing too many plug-ins can reduce the loading time of the website. Therefore, you have to be careful when optimizing a website, as fast loading time and responsive designs are necessary for increasing the performance of a website.
On-site SEO mistakes
Apart from using the tools to help you with optimization, it is important to be aware of some of the SEO mistakes that can have negative influence on your website, and they may cause all of your optimization efforts to be in vain.
Not using SEO friendly design
Search engines have to be able to index your website in order to include it in the search result, and having a design that is not SEO friendly can prevent search engines from indexing your website. This is why SEO friendly design is a must. Some of the technologies that are often considered non SEO friendly, because search engines are not able to crawl and index them properly, include using Flash and iFrames on a website.
Another mistake you have to avoid is applying no optimization at all. If you simply create a website, without understanding how search engine index and rank websites, you are missing an opportunity to increase traffic and improve your business through conversions, sales, etc.
While no optimization can significantly reduce the success of your website, over-optimization can have negative influence just as well. Over-optimization is considered a mistake that can be penalized by search engines, as it provides negative user experience and it might look spammy. Therefore, you should be careful not to over-optimize your website.
A site that takes too much time to load can cause users to be dissatisfied and leave the website too soon. It is also one of the reasons why search engines will consider this as negative aspect of your website, and this will have negative influence on ranking. Selection of hosting company is also important aspect in terms of increasing page speed.
Not having a sitemap will prevent search engines from crawling and indexing your website properly. Search engines use a sitemap to reach all of the pages of your website, as the sitemap represents a collection of all pages that exist on a website. Unless the page is crawled and indexed, it will not appear in the search results, which is why you have to use a sitemap that contains all of the pages of your website.
On-site SEO tips
Now that you are aware of the tools you should use to optimize your website and the mistakes you have to avoid, we would also like to share several practical actionable tips that will help you shape a successful on-site SEO strategy.
– Use friendly CMS, such as WordPress
– Use SEO plug-ins available for the CMS you use in order to increase performance of the website
– Choose a good and trusted hosting company
– Use a CDN (Content Delivery Network) to improve site speed
Applying these tips and using the suggestions from this article you can easily improve particular segments of your website in order to ensure that your efforts are really paying off and that you are on the way of having a successful website to represent your business.