Understanding the misconceptions and obstacles in search engine optimization is important in order to fully grasp the process of SEO. This is why we have decided to contact the experts in SEO and ask them what they dislike about SEO. The answers they have shared with us are very helpful for learning the difficulties and misconceptions one might face when working on SEO. You will also find out how experts from different fields perceive SEO and how they cope with things they dislike about SEO.
Twitter account: https://twitter.com/kikolani
Current position: Freelance writer and blogger
My biggest dislike about SEO is the reputation it has. Sure, there are plenty of people who abuse search certain strategies, but search engine optimization is essential for any website. When done correctly, it leads to increased search traffic. Just be sure that you are adhering closely to Google Webmaster Guidelines for on-site optimization and looking for relevant opportunities for exposure on other websites for off-site optimization and you’re all set.
Twitter account: https://twitter.com/GregGifford
Current position: Director of Search and Social at AutoRevo
I dislike all the shady mofos out there who give the rest of us a bad name. It’s not fair to the businesses that they’re ripping off, and it’s not fair to those of us who are legitimate that have to clean up the mess that they’ve made. I also dislike the archaic reliance on ranking reports as a success metric. Clients put too much stock in rankings when they should be looking at organic traffic and leads.
Twitter account: https://twitter.com/seonate
Current position: CEO and Founder of Propecta
All the misconceptions! SEO is always changing, SEO is hard, SEO doesn’t work… Rather than investigate the reality of how SEO works and what drives SEO results, a lot of business owners right it off. That is, until their PPC spend has grown to be so big they can’t handle it anymore! Sometimes they need to reach that crisis moment before committing enough to learn how cost-effective (and productive) SEO can be.
Twitter account: https://twitter.com/nick_eubanks
Current position: The owner of SEO Nick
My biggest gripe about SEO has to be the amount of misinformation and the low barrier to entry. To some extent I feel like the problem of unqualified “Experts” providing education and services that not only increase qualified organic traffic, but in many instances actually hurt the destination website, is starting to minimize as more and more good information becomes accessible. However, I still see a lot of search publications allowing unqualified authors, with no proof or track record of SEO performance, publish their opinions as fact.
Twitter account: https://twitter.com/jordankasteler
Current position: Internet & Social Media Marketer
While I dislike how SEO is becoming more difficult, I like how it weeds out all the snakeoil SEOs out there. I dislike how they’ve given SEO such a bad name over the years so I’m glad to see them go because they can’t keep up with being smart marketers.
Harsh Wardhan Singh
Twitter account: https://twitter.com/singhharshs
Current position: SEO and Digital Marketing Manager
If I would say I dislike then there won’t be challenge anymore and I think it would be like writing against my own field. Learning SEO for 6 years now what I have understood that the present SEO is absolutely non-conclusive which is really good and supports its dynamic nature but then it quite a thing to worry as well.
SEO learners like me are still exploring SEO to understand it to its depth and the more in I am the more fun and respect I develop for it. With my point above over its non conclusive nature I basically want to point out the ranking of low quality and irrelevant pages in search engines. When talking about SEO I have to take Google into loop as it is the most related word with it. Google has made several improvements in its search algorithm to enhance its user’s experience by showing the most relevant results but then it also fails sometime. I have found that sometimes even when a new blog or site that has high quality content for users tends to rank below an authority one. What I am mainly questioning is that how an authority is decided of a new page? Is it the social shares or a pre-established author’s or website? I understand that it is difficult to conclude and even I do not have a clear answer to this dislike of mine. I may sound confusing as well but when I see with another perspective I also find this to be cool because it reminds me of its dynamic nature. After all that is what we call a challenge and that is what probably we all SEOs can work towards improving.
Twitter account: https://twitter.com/SEO__Webdesign
Current position: Director of Operations at Strategic Media, Inc
Prospects and clients who:
1) Expect overnight results
2) Are not willing to invest sufficient funds for proper SEO and are only shopping for the cheapest price
3) Think they know SEO better than we do and try to tell us how to do our job because they read something on Webmaster tools but actually don’t understand it.
4) Think SEO is a waste because they already paid good money to self proclaimed SEO experts who failed to live up to their false promises or who guaranteed page 1 of Google SERP and of course never achieved it.
5) Prospects who ask “How long will it take for me to be #1 on Google?
Twitter account: https://twitter.com/StoneyD
Current position: Founder and president of Pole Position Marketing
The lack of immediate results and direct success correlation. SEO, unlike PPC, isn’t always directly trackable with a cause and effect. SEO is more about the big picture, which is great, but can often be difficult to tie ROI directly to the time and investment placed on SEO.
Twitter account: https://twitter.com/amelm
Current position: Internet Marketing Consultant and Inbound Marketing Certified Professional
The never ending Google Algorithm updates and the fact that Google seems to think (with reasons) that its the main and only player in control of the SEO industry and future. We as SEO experts have no other choice than to abide by Google will.
Twitter account: https://twitter.com/contentchampion
Current position: Professional copywriter and content marketing consultant
I’ll have to be honest and say there’s nothing I dislike about SEO.
Done properly, SEO and link building are an essential part of any successful content marketing strategy.
SEO in this context is a traffic generation tool or a means to an end, like social media or podcasting. What you should focus on to complement all traffic creation strategies is how well you convert your visitors into subscribers, leads and sales.
So I personally use SEO as just one method to ultimately build my email list – which is under my complete ownership and control (unlike search engine rankings). I advise everyone else to do the same, because although I don’t dislike SEO as you put it – you equally can’t rely on it in isolation.
Twitter account: https://twitter.com/CourtOConnell
Current position: Director of Biz Design, Equalman Studios
While SEO has a wide range of benefits for businesses, there are some drawbacks one should be aware of when considering an investment in optimizing their web presence for search engines. Search engines utilize several variables and preferences in their algorithm and there are many factors that businesses have little to no control over. In addition, many of the exact variables in the algorithm are kept fairly secretive. While there are well known best practices, it is still a bit of a guessing game. Finally, one must consider the long term investment. You cannot optimize your site over night, as it takes time to see desired results.