LinkedIn allows users to create LinkedIn groups which are perfect for the professionals from the same industry to connect and exchange ideas about their interests and topics that are relevant for that industry.
LinkedIn users can either join the existing groups on this social network, or they can create their own groups and invite others to join.
Groups can be good for promoting content, as you could share links with other group members.
It is important to have in mind the best practices when sharing links in LinkedIn Groups.
Your group owner, manager, or moderator ultimately decides what content will be allowed, and they have the right to delete discussions and comments.
When sharing content from other sites:
- Remember to keep it professional.
- You have 15 minutes to click a temporary Edit link next to your discussion.
- You can always delete a discussion you started.
- If you have questions about your group’s policies, contact your group owner or manager.
Before you are able to join groups and submit content, you have to have your own LinkedIn account. Login to your account and find the group where you want to submit content.
If you want to promote content in one of your own groups or in a group where you are already a member, use the option “Interest” at the top of your LinkedIn account, and choose the option “Groups”.
When you have found the LinkedIn group where you want to share the content, you will see the fields at the top of the group’s activity which enable you to submit content. You should start a discussion within a group by sharing the topic and then you would provide additional information. You should also choose the discussion type (general, job or promotion).
LinkedIn’s help center provides additional information about LinkedIn groups and any doubts you might have when creating or joining a group: