Yelp for Business

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Yelp is an online guide that helps people find places based on the online reviews and comments. It functions like a social networking site with business reviews helping people find out about popular places in a certain area.

 

Theory

The company was founded in 2004 as an email service for helping people exchange local business information and recommendations. The service was then expanded in order to include social networking features, to enable discounts, as well as a mobile app.

Users rate places using one to five star rating system. They can also submit a written review, and other users can react, answer, etc.

Yelp sorts the results based on its algorithm which is supposed to show the best results at the top. Various factors are taken into consideration with this algorithm, including text review, the number of reviews, user location, etc.

 

Guidelines

* Eligibility

To access or use the Site, you must be 18 years or older and have the requisite power and authority to enter into these Terms. You may not access or use the Site if you are a competitor of ours or if we have previously banned you from the Site or closed your account.

* User Accounts

You must create an account and provide certain information about yourself in order to use some of the features that are offered through the Site.

* You agree not to, and will not assist, encourage, or enable others to use the Site to:

Violate our Content Guidelines, for example, by writing a fake or defamatory review, trading reviews with other businesses, or compensating someone or being compensated to write or remove a review;
Violate any third party’s rights, including any breach of confidence, copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right;
Threaten, stalk, harm, or harass others, or promote bigotry or discrimination;
Promote a business or other commercial venture or event, or otherwise use the Site for commercial purposes, except in connection with a Business Account and as expressly permitted by Yelp;
Send bulk emails, surveys, or other mass messaging, whether commercial in nature or not; engage in keyword spamming, or otherwise attempt to manipulate the Site’s search results or any third party website;
Solicit personal information from minors, or submit or transmit pornography; or
Violate any applicable law.

 

Instructions

1. Setup

Start by visiting the home page: https://biz.yelp.com/

You will see a large red button that will allow you to create an account.

yelp_businessBefore you are allowed to create an account, you will be asked to try to find your business on Yelp. Since Yelp collects some public information from third party data providers, there is a chance your business is already on Yelp. In this case, you would claim your website.

yelp_business_001If you are not able to find the business on Yelp, you will be able to create a new account. In this case, you would fill in the form with the information about your business. The submission has to be approved, which may take a few days.

yelp_business_002

2. Verification

After you have created the account, you will receive an email with verification link, which will help you verify your account on Yelp.

3. Yelp Account

After your account is created and verified, you will be able to provide additional information about your business, which can be very useful for your customers.
Start by providing the hours when the business is open.

yelp_business_003You can then provide additional information about your business. Since in this example, the business is a restaurant, more information include the possibility to take reservation, to order food, etc.

yelp_instructionsYou can also add photos to present your business.

yelp_business_004Stars signify the rating of a certain business, but each review can also include a written review besides the stars.

yelp_business_005Click on the details in order to get the information about the reviews. You can also respond to the reviews of your customers.

yelp_business_006

 

Additional Resources

Yelp Content Guidelines: http://www.yelp.com/guidelines

Yelp FAQs: http://www.yelp.com/faq

Yelp Terms of Use: http://www.yelp.com/static?country=US&p=tos

 

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